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Shorter product life cycles and higher investment outlays are a lethal combination for business risk. This has increased the need for independent research to back various management decisions - not just marketing research.

Research is ideally suited for management decisions that cannot be taken intuitively. It can also improve the intuitive decisions. The issues may relate to any field of management, such as finance, marketing, human resources, production, supply-chain etc.

For instance, estimation of demand function for a product, identifying "ideal" client profile, capacity planning, human resource selection, measuring channel strength etc. The side panel discusses an application of analytics in understanding portfolio performance.

The structured research process that is adopted in academics, is equally relevant for industry. Smartly defined research problems, focused data frameworks and deft analysis of the data are key to cost-effective research and prudent decision making in organisations. We adopt industry-leading approaches in slicing and dicing good quality data.

We do both quantitative and qualitative research. Businesses can benefit immensely from our management research, which is conducted with a blend of academics and industry experience.

 

Performance Attribution: Understanding Portfolio Returns

by Mr. Sundar Sankaran  

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Will the Tremors of Japan hit the World Economy?

by Mr. Sundar Sankaran  

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